All Moodmats save "valuable rubber scraps" from entering a landfill. They are the U.S.A.'s original neoprene upcycling co. & take everything from wetsuits, gaskets, weatherstripping, wheelchair seat molds, stock car tires, and plenty more "clean" donations to make up what they call "LAVA RUBBER". Once they have their lava, they can die-cut and print anyway they like. Keeping this material out of landfills has been our #1 priority and our mission since day one. In turn, Mother Nature hooks them up in the karma loop and introduces us to conscious customers like yourself.